A wrinkled old lady, who smelled of pain-relief balms, had a quaint little shop in a small town.
She chatted with her regular customers when they came to buy groceries, flowers, and stationery.
Although her hair was white and her back was bent, she remembered everybody's names. Sometimes she also knew the names of her customer's parents.
As time went by, the small town developed into a city. A huge supermarket came up opposite the old lady's little shop.
The old lady's business didn't suffer. Her regular customers still continued to buy from her shop because of the warm homely atmosphere there.
One day, the supermarket put up gigantic banners that screamed 'SALE'.
The banners listed the reduced-price items. Among them was 'BUTTER - 200 Rupees!'.
The same day, the old lady put up a hand-made sign outside her shop which announced 'BUTTER - 150 Rupees'.
In the evening, the supermarket changed their banners to 'BUTTER - 100 Rupees!'.
The old lady changed her sign the next day to 'BUTTER - 90 Rupees'.
The supermarket promptly changed the price to display 'BUTTER - 50 Rupees!'
The customers who came to the old lady's shop were worried.
They came to her and said,
(Retold)
She chatted with her regular customers when they came to buy groceries, flowers, and stationery.
Although her hair was white and her back was bent, she remembered everybody's names. Sometimes she also knew the names of her customer's parents.
As time went by, the small town developed into a city. A huge supermarket came up opposite the old lady's little shop.
The old lady's business didn't suffer. Her regular customers still continued to buy from her shop because of the warm homely atmosphere there.
One day, the supermarket put up gigantic banners that screamed 'SALE'.
The banners listed the reduced-price items. Among them was 'BUTTER - 200 Rupees!'.
The same day, the old lady put up a hand-made sign outside her shop which announced 'BUTTER - 150 Rupees'.
In the evening, the supermarket changed their banners to 'BUTTER - 100 Rupees!'.
The old lady changed her sign the next day to 'BUTTER - 90 Rupees'.
The supermarket promptly changed the price to display 'BUTTER - 50 Rupees!'
The customers who came to the old lady's shop were worried.
They came to her and said,
"Madam, how will you make profit if you sell butter at such low cost? Please don't compete with these chain supermarkets. They buy their goods at wholesale prices and can thrive well despite of the low rates."The old lady, who was dusting her handmade sign, said,
"Don't worry, my friends, I don't even sell butter in my little shop."
(Retold)
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